Advertising Account Planning: Planning and Managing an IMC Campaign

Author : "Larry Kelley (University of Houston, USA)"

Paperback

Published : Monday 15 September 2014

ISBN : 9780765640369

Price : €78.31

Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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