Marketing Concepts & Strategies

Author : "Lyndon Simkin (Coventry University, UK)"

Paperback

Published : Tuesday 29 January 2019

ISBN : 9781473760271

Price : €74.10

Description

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

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