Marketing Concepts and Strategies

Author : "Sally Dibb (Coventry University, UK)"

Paperback

Published : Friday 20 January 2023

ISBN : 9781473778580

Price : €72.95

Description

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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