Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Author : "Michael Beasley (is the user experience team lead at Pure Visibility, an Internet marketing firm

Paperback

Published : Tuesday 13 August 2013

ISBN : 9780124046191

Price : €37.34

Description

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

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