The Fundamentals of Typography

Author : "Gavin Ambrose (University of Brighton, UK)"

Paperback

Published : Thursday 20 August 2020

ISBN : 9781474270366

Price : €32.52

Description

Offering real world examples as well as a brief history of type, this book explains and demonstrates the fundamental principles of using type with examples from leading international designers

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

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