General Book Search for "9780077158392"

Exploring Innovation

Paperback
Published : Monday 16 March 2015
ISBN : 9780077158392
Price : €61.15


You may also like ...

Product

Exploring Innovation

Paperback
16 Mar 2015
BUSINESS ECONOMICS FINANCE

€61.15

Extended stock 10-16 days
Product

Oxford IB Diploma Programme: Causes and...

€38.55

Extended stock - Dispatch 5-7 days
Product

Physikalische Chemie: fur natur- und in...

Paperback
31 Mar 2020

€36.09

Extended stock - Dispatch 5-7 days
Product

Oxford IB Diploma Programme: IB Prepare...

€41.91

Extended stock - Dispatch 5-7 days

Description



The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves.A new chapter on Value Capture.Expanded coverage on Services and Process Innovations.Two new chapters covering Global and Green trends in innovation.8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.



Reviews