Sales Management: A multinational perspective

Author : Paolo Guenzi

Paperback

Published : Tuesday 11 January 2011

ISBN : 9780230245952

Price : €57.65

Description

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

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