The Strategic Management of Information Systems: Building a Digital Strategy

Author : Joe Peppard

Paperback

Published : Friday 22 April 2016

ISBN : 9780470034675

Price : €62.05

You may also like ...

The Strategic Management of Information...

by Joe Peppard

Paperback

22 Apr 2016

BUSINESS ECONOMICS FINANCE
>> Strategic Planning

€62.05

Extended stock - Dispatch 5-7 days

Description

* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.

* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

Reviews