A Framework for Marketing Management, Global EditionAuthor :
Paperback
Published : Wednesday 6 May 2015
You may also like ...
by
Hardback
18 Nov 2016
>>
€22.35
Extended stock - Dispatch 5-7 days
by
Paperback
26 Apr 2015
>>
€83.10
Extended stock - Dispatch 5-7 days
by
Paperback
08 Sep 2016
>>
€67.47
Extended stock - Dispatch 5-7 days
by
Paperback
21 Oct 2011
>>
€30.11
Extended stock - Dispatch 5-7 days
Description
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Reviews