Winning At Innovation: The A-to-F ModelAuthor :
Paperback
Published : Friday 21 October 2011
You may also like ...
by
Hardback
18 Nov 2016
>>
€22.35
Extended stock - Dispatch 5-7 days
by
Paperback
26 Apr 2015
>>
€83.10
Extended stock - Dispatch 5-7 days
by
Paperback
08 Sep 2016
>>
€67.47
Extended stock - Dispatch 5-7 days
by
Paperback
21 Oct 2011
>>
€30.11
Extended stock - Dispatch 5-7 days
Description
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Reviews