An Introduction to Visual Communication: From Cave Art to Second LifeAuthor :
Hardback
Published : Monday 31 October 2011
You may also like ...
by
Paperback
07 Jul 2017
>>
€47.96
Extended stock - Dispatch 5-7 days
by
Hardback
31 May 2018
>>
€106.28
Extended stock - Dispatch 5-7 days
by
Hardback
31 Oct 2011
>>
€122.67
Extended stock - Dispatch 5-7 days
Description
An Introduction to Visual Communication
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
Reviews