Blue Ocean ClassicsAuthor :
Hardback
Published : Tuesday 6 August 2019
You may also like ...
by
Hardback
20 Jan 2015
>>
€27.72
Extended stock - Dispatch 5-7 days
by
Hardback
06 Aug 2019
>>
€15.65
Extended stock - Dispatch 5-7 days
by
Paperback
29 Jun 2018
>>
€40.49
Extended stock - Dispatch 5-7 days
by
Paperback
14 Feb 2017
>>
€20.47
Extended stock - Dispatch 5-7 days
Description
The authors changed the field of strategy and the language of business forever with their blue ocean strategy--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value.alue.
The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. Blue Ocean Strategy highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Reviews