Marketing Research: International Student VersionAuthor :
Paperback
Published : Tuesday 4 December 2012
You may also like ...
by
Paperback
26 Mar 2010
>>
€58.60
Extended stock - Dispatch 5-7 days
by
Paperback
04 Dec 2012
>>
€57.83
Extended stock - Dispatch 5-7 days
by
Paperback
01 Mar 2020
>>
€30.13
Extended stock - Dispatch 5-7 days
by
Hardback
04 Jan 2011
>>
€30.11
Extended stock - Dispatch 5-7 days
Description
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Reviews