Strategic Management: Creating Competitive Advantages

Author : Gregory Dess

Paperback

Published : Friday 16 February 2018

ISBN : 9781259900457

Price : €154.23

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Strategic Management: Creating Competit...

by Gregory Dess

Paperback

16 Feb 2018

BUSINESS AND ECONOMICS
>> Strategic Planning

€154.23

Extended stock - Dispatch 5-7 days

Description

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

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