The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

Author : Colin Shaw

Hardback

Published : Wednesday 4 November 2015

ISBN : 9781137534286

Price : €54.21

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The Intuitive Customer: 7 Imperatives F...

by Colin Shaw

Hardback

04 Nov 2015

BUSINESS AND ECONOMICS
>> Marketing

€54.21

Extended stock - Dispatch 5-7 days

Description

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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